About

If you build software for a living, you already know this feeling.

You can ship product.
Marketing is the part that stalls.

You post. You talk to other builders. You hope the right people notice.
Coding gets instant feedback: it either works or doesn't.
Marketing feels like waiting for a maybe.

It's not that you're lazy, you're not. You're scared, because, you're navigating blind. No guide. No usable maps.

I'm in that same mess. I just stopped pretending I had it figured out early.

I built products.
I failed to promote them.

At the time I had zero marketing experience and no real guidance. So the products went nowhere - not because the code couldn't work, but because nobody who needed them ever found them.
Or nobody f*ckin needed them. At all.

That stuck.

20+ years as a dev freelancer, contractor, CTO, technical advisor, and full-stack tech ops guy. Inside companies that were growing. Real profitable clients. I watched what they tried, what worked, what wasted months and thousands of dollars. Pattern recognition from owners and MCOs - not a course. I built marketing systems for some of those businesses too.

I'm applying that to my own marketing platform: micro.promo. One product. Not a pile of tiny side projects. The site is what I promote - and where I run marketing Experiments in public so you can see the steps, the cost when I can track it, and what happened.

It's going to be a marketing product. The actual product is a "secret" for now. This is "alpha-pre-release-private-screening" kinda thing. For Stage 0, you get the public work: Experiments, notes, and the honest trail of promoting this platform while I build it.

Technical and software founders who ship software and still have to figure out marketing without turning into someone they're not - if that's you, you're in the right place.